As Chief Marketing Officer, Ella is responsible for overseeing the planning, development, implementation and monitoring of the company’s global marketing strategy and initiatives. Her primary objectives are to generate revenue and drive global business growth by increasing demand, building brand awareness, and facilitating customer attraction and retention through the provision of customer experience excellence.
Over the past 20 years, Ella has worked in financial services for a variety of fund managers, dealer groups and agencies – marketing to advisers, investors and shareholders.
Prior to joining Bennelong in 2008, Ella was Senior Marketing Manager at IOOF. Previous roles include Director at Lucid Marketing & Communications, marketing lecturer, Marketing Projects Manager at AXA Australia, and Account Director at Eclipse Multimedia.
Ella holds a Bachelor of Arts, majoring in Media and Sociology, and a Graduate Diploma in Marketing.